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Variety: Emerging Syndicates Full Frame - 1/17/2004

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Variety.com
 
Posted: Sat., Jan. 17, 2004, 3:49pm PT

Digital syndicated fest Emerging

Auds throughout country will simultaneously participate

By CATHY DUNKLEY

New York-based Emerging Pictures, a digital exhibition initiative, and the Full Frame Documentary Film Festival teamed up to jointly develop a nationally syndicated festival utilizing Emerging Pictures' digital cinema network.

The syndicated festival will be contemporaneous with the flagship festival in Durham, North Carolina, which takes place each April at the Carolina Theater in Durham and surrounding locations, and will exhibit in as many as 20 cities. The deal will allow audiences throughout the country-for the first time-to simultaneously participate in a film festival.

"Emerging Pictures is enabling Full Frame to be at the forefront of the use of new technologies to bring cutting edge documentary work to audiences in places where such films rarely play...and to show them the way the are meant to be seen-on the big screen," said Full Frame Festival founder and director Nancy Buirski.

"Full Frame is the poster child for the type of organization we want to working with-the most prestigious and most successful festival in any given niche-in this case, the documentary world," said Emerging Pictures President Ira Deutchman. "When we approached Nancy about working together, it was clear from the start that they were the right partners to bring quality documentary work to the rest of the country. We are currently in negotiations with several other equally prestigious organizations to bring other thematic festivals to the widest possible theatrical audience."

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