Emerging Cinemas to bow at Theatre Row
New York, NY, October 4, 2004 – New
York based film company Emerging Pictures has teamed with the prestigious
Off-Broadway theater complex Theatre Row to create Emerging Cinemas at
Theatre Row, a new commercial art-house theater operating exclusively
with high-end digital projection equipment. This represents the
first full-time commercial cinema in the United States to operate without
using any traditional celluloid projection. The Theatre Row
installation is the first in Emerging’s plan to develop a 400-screen
digital theater chain that operates inside of existing, underutilized
theaters and auditoriums in prominent arts institutions throughout the
United States. The venue will operate on a calendar basis and programming
is expected to include independent features, foreign films, documentaries,
film festivals, revivals and other genre-specific fare.
Barry Rebo, Emerging Pictures’
Chairman said of the arrangement, ”Theatre Row¹s five stage complex is a
terrific example of the unique types of performing arts centers that
Emerging will be partnering with throughout the United States. Being a New
York-based company we’re particularly pleased to have found such a
wonderful venue in our home town. This is an institution, with the
addition of our film programming, that will be bringing film and theater
together in way we hope will make it a destination for the creative
community as well as the general public.”
Peter Bloch, Managing Director of
Theatre Row Studios added, “I am thrilled to be a part of this wonderful
new creative partnership. Having worked in film, television, and theatre,
this is an important movement in the art form.“
The Theatre Row complex is located at
410-412 West 42nd Street (between Ninth and Tenth Avenues) and
is a unique concept in theatrical real estate, offering five Off-Broadway
theaters under one roof. The theaters range in seating capacity from 88
seats to 199 seats. In a unique arrangement, Emerging Cinemas will make
use of only one of the auditoriums at any given time, although the exact
one will vary depending on the programming and whatever live performances
are occurring at the time. The digital projection equipment that Emerging
is installing is portable, which allows for this flexibility. The complex
also features a second floor café, with a licensed bar, enabling audiences
to gather and discuss the films before and after the showings.
The $15 million Theatre Row is part of
a major redevelopment along the entire block, which is expected to
transform it into the new Off-Broadway hub. Located in a neighborhood that
is home to many working professionals in theater and film, the film
program is expected to fill a gap in New York’s specialized film scene.
The first theatrical engagement at the
venue will be the feature documentary “Home of the Brave,” an Emerging
Pictures film, which will bow on October 27th for a two week
limited run. The film, which explores the life and death of Viola Liuzzo,
the only white woman to be killed during the civil rights movement, had
its world premiere at the Sundance film festival in January and has been a
staple on the festival circuit, garnering much critical praise. The movie
recently completed a commercial theatrical run in Detroit and will also
open in Montgomery, Alabama on October 15th. For more
information on the film, please go to:
http://www.emergingpictures.com/home_of_the_brave.htm.
For more information on Theatre Row,
please go to:
http://www.theatrerow.org |
